--- title: Lodasoft Adds Roy McGregor as EVP of Strategy description: LIVONIA, Mich., Feb. 10, 2021 – Lodasoft, a Digital Workflow Platform designed by mortgage veterans to revolutionize loan origination and task automation, today announced that Roy McGregor has joined as its new EVP of Strategy, where he will lead the company’s creation and execution of strategic initiatives to support its continued growth. image: https://blog.lodasoft.com/hubfs/McGregor%20Background-1.png --- [![](https://blog.lodasoft.com/hs-fs/hubfs/logo-white.png?width=1148&height=226&name=logo-white.png)](https://lodasoft.com) [![Request a Demo](https://no-cache.hubspot.com/cta/default/8554496/1ab4b3c2-9ba3-4efe-9a63-fa8cc4a6cc00.png)](https://cta-redirect.hubspot.com/cta/redirect/8554496/1ab4b3c2-9ba3-4efe-9a63-fa8cc4a6cc00) MENU [![Lodasoft](https://blog.lodasoft.com/hubfs/new-template/mobile_logo.png)](https://blog.lodasoft.com/index) # Welcome! ## Start your Plan with Lodasoft - [Home](https://www.lodasoft.com/index) - [Product Features](https://www.lodasoft.com/product-features) - [Why Lodasoft](https://www.lodasoft.com/why-lodasoft) - [Integrations](https://www.lodasoft.com/integrations) - [Pricing](https://www.lodasoft.com/pricing) - [Latest News](https://blog.lodasoft.com) [![Request a Demo](https://no-cache.hubspot.com/cta/default/8554496/f561d3d6-5d7a-432b-82a4-f16f3a555041.png)](https://cta-redirect.hubspot.com/cta/redirect/8554496/f561d3d6-5d7a-432b-82a4-f16f3a555041) - [![Facebook](https://blog.lodasoft.com/hubfs/new-template/facebook.jpg)](https://www.facebook.com/lodasoftmortgageprocessautomation/) - [![Twitter](https://blog.lodasoft.com/hubfs/new-template/twitter.jpg)](https://twitter.com/lodasoftmpa) - [![Linkedin](https://blog.lodasoft.com/hubfs/new-template/linkedin.jpg)](https://linkedin.com/company/lodasoft) # Lodasoft Adds Roy McGregor as EVP of Strategy [Marketing Team](https://blog.lodasoft.com/author/marketing-team) 02.16.2021 1 min read [Previous Post](https://blog.lodasoft.com/how-automation-software-can-improve-your-mortgage-system) [Next Post](https://blog.lodasoft.com/freddie-mac-aus) *McGregor joins with more than 20 years of experience to further drive the company’s strategic direction & growth*   **LIVONIA, Mich., Feb. 10, 2021** – [Lodasoft](https://www.lodasoft.com/), a Digital Workflow Platform designed by mortgage veterans to revolutionize loan origination and task automation, today announced that Roy McGregor has joined as its new EVP of Strategy, where he will lead the company’s creation and execution of strategic initiatives to support its continued growth.   *![McGregor Quote](https://blog.lodasoft.com/hs-fs/hubfs/McGregor%20Quote.png?width=556&name=McGregor%20Quote.png)* McGregor adds more than 20 years of industry experience to the Lodasoft team, spanning all facets of the mortgage space, including wholesale, retail and technology. Most recently, he was Director of Strategic Development for [Ignite Integration Solutions, Inc.](https://www.igniteintegrationsolutions.com/), a custom software provider focused on the mortgage industry. Additionally, McGregor held executive leadership positions at LendGenuity, Agile One Solutions, Awesome Technologies and MyAMC, as well as EverBank and GE Capital. “I am excited to join the Lodasoft team,” said McGregor. “They have created a unique and robust digital workflow platform that sits parallel to current systems via open APIs, revolutionizing the loan manufacturing process. Through my experience, I aim to work closely with their team to further grow the company as the industry’s #1 solution to help eliminate complexity and automate the manual workflow within the loan process.” Experiencing rapid growth over the last 15 months, Lodasoft is a Digital Workflow Platform designed by mortgage veterans to enhance productivity and quality while providing structure and guidance for all members of the process. Lodasoft sits parallel to current processes and systems while eliminating redundancies to ensure users feel familiarity and have the right solutions to execute at the highest level. Lodasoft's configurable engine and best-in-class integrations allow for success. “At Lodasoft, our goal is to make the loan process simple and fast while improving the customer experience for our clients,” said Adam Batayeh, President of Lodasoft. “We are confident that Roy’s vast experience within the mortgage industry will not only be invaluable to us as an organization to maintaining that goal, but also to our clients and the industry as a whole.” ## About Lodasoft Lodasoft is an award-winning and highly acclaimed mortgage task automation software designed by mortgage veterans to enhance productivity and quality. The Lodasoft Digital Workflow Platform leverages enterprise intelligent loan manufacturing (iLM) to drastically reduce the cost to originate. Lodasoft enhances workflow throughout the enterprise’s lending lifecycle by implementing task-based automation, identifying training opportunities, and freeing branches and internal staff to focus on growth. For more information, visit [www.lodasoft.com](https://www.lodasoft.com). ![avatar](https://blog.lodasoft.com/hs-fs/hubfs/Innovation-through-Automation.png?width=290&name=Innovation-through-Automation.png) #### [Marketing Team](https://blog.lodasoft.com/author/marketing-team) The Lodasoft Executive team is comprised of top mortgage industry veterans who have lived on your side of the fence for 20+ years. With experience at companies such as Loan Depot, Black Knight, GE Capital, ISGN, and more, our deep industry knowledge allows us to provide real-life solutions that come from real-life challenges. [mailto:](mailto:) #### COMMENTS ##### Lodasoft - The Digital Mortgage Platform The award-winning Lodasoft Digital Workflow Platform leverages enterprise intelligent loan manufacturing (iLM) to drastically reduce the cost to originate. Lodasoft enhances workflow throughout the enterprise’s lending lifecycle by implementing task-based automation, identifying training opportunities, and freeing branches and internal staff to focus on growth. ##### Recent Blog Posts [Lodasoft Integrates With Doma to Make Closings Simpler and Faster](https://blog.lodasoft.com/lodasoft-doma) 06-30-2021 [Lodasoft Integrates with Black Knight’s Optimal Blue PPE](https://blog.lodasoft.com/lodasoft-integrates-with-black-knights-optimal-blue-ppe) 06-21-2021 [Liberty Home Mortgage Grows Profitability, Increases Loan Volume by 53% with Lodasoft](https://blog.lodasoft.com/liberty-home-mortgage) 04-12-2021 [Lodasoft Now Offering Single-Click Dual AUS Submissions for Freddie Mac & Fannie Mae](https://blog.lodasoft.com/freddie-mac-aus) 02-24-2021 [Lodasoft Adds Roy McGregor as EVP of Strategy](https://blog.lodasoft.com/lodasoft-adds-roy-mcgregor-as-evp-of-strategy) 02-16-2021 ##### Categories [Press Releases](https://blog.lodasoft.com/tag/press-releases) [Intelligent Loan Manufacturing](https://blog.lodasoft.com/tag/intelligent-loan-manufacturing) ##### Newsletter Signup Sign up to receive news and updates from Lodasoft. ## RELATED ARTICLES ## [Marketing Team 20.01.2021 5 min read Efficient, Scalable, Profitable: How Automation Software Can Improve Your Current Mortgage System Not a lot of people sit around on a sunny morning... Start Reading](https://blog.lodasoft.com/how-automation-software-can-improve-your-mortgage-system) ## [Marketing Team 21.12.2020 1 min read Lodasoft Names Scott Gabel Vice President of Sales Gabel brings more than a decade of sales... Start Reading](https://blog.lodasoft.com/lodasoft-names-scott-gabel-vice-president-of-sales) [![Lodasoft](https://blog.lodasoft.com/hubfs/new-template/logo-white.png)](https://blog.lodasoft.com/index) [38701 Seven Mile Road,](https://goo.gl/maps/gSFcmCLfJ532) #290, Livonia, MI 48152 [248-301-9300](tel:248-301-9300) [sales@lodasoft.com](mailto:sales@lodasoft.com) # About Lodasoft [Why Lodasoft](https://www.lodasoft.com/why-lodasoft) [Blog](https://blog.lodasoft.com/blog) # Customer Service [Get In Touch](https://www.lodasoft.com/#contact) - [![Facebook](https://blog.lodasoft.com/hubfs/new-template/facebook.jpg)](https://www.facebook.com/lodasoftmortgageprocessautomation/) - [![Twitter](https://blog.lodasoft.com/hubfs/new-template/twitter.jpg)](https://twitter.com/lodasoftmpa) - [![Linkedin](https://blog.lodasoft.com/hubfs/new-template/linkedin.jpg)](https://linkedin.com/company/lodasoft)