Gabel brings more than a decade of sales experience
to expand visibility & super-charge growth

LIVONIA, Mich., Dec. 21, 2020 – Lodasoft, a Digital Workflow Platform designed by mortgage veterans to revolutionize loan origination and task automation, today announced the addition of Scott Gabel as its new Vice President of Sales. In his role, he will spearhead the company’s business development efforts and expand Lodasoft’s visibility within the marketplace.

Bringing more than a decade of sales and CRM experience to the team, Gabel was previously with Mortgage Returns where he helped the company achieve a 50% annual growth. Because of its strong success, the company was acquired by Ellie Mae, operating within the CRM space as a fully-integrated solution with Encompass and also as a stand-alone CRM and automated marketing solution for lenders, regardless of LOS. Additionally, Gabel led Sales and Business Development for Unify, where he increased sales and profitability.

“Lodasoft is a game-changer for mortgage lenders,” said Gabel. “By combining both innovation with unparalleled configurability, they allow organizations to create a system to do what they want, when they want, and how they want without the need for expensive custom development. These are exciting times for both the industry and the company, and I look forward to supporting their continued growth.”

Lodasoft is mortgage task automation software designed by mortgage veterans. The system enhances workflow throughout the enterprise’s lending lifecycle by implementing task-based automation, identifying training opportunities, and freeing branches and internal staff to focus on growth. Lodasoft's workflow management solutions offer mortgage professionals the ability to simplify the entire process from prospect, to pre-qual, in process, post-close and beyond. Because of its success and strong demand, the company has experienced a 1,000% growth in just 15 months.

“As we head into a new year, we are excited to welcome Scott to our team,” said Adam Batayeh, President of Lodasoft. “His experience, industry insight and proven ability to drive sales growth make him an outstanding fit, and we are confident he will strengthen our position in the marketplace and expand our visibility.”

About Lodasoft

Lodasoft is an award-winning and highly acclaimed mortgage task automation software designed by mortgage veterans to enhance productivity and quality. The Lodasoft Digital Workflow Platform leverages enterprise intelligent loan manufacturing (iLM) to drastically reduce the cost to originate. Lodasoft enhances workflow throughout the enterprise’s lending lifecycle by implementing task-based automation, identifying training opportunities, and freeing branches and internal staff to focus on growth. For more information, visit www.lodasoft.com.